* Full-Service Name Development Starting from an existing brand strategy, I map core concepts to creative and strategic naming options. I then facilitate the consensus-building and decision making process. All names are pre-screened with trademark, domain, linguistic, and cultural checks. Scope of development can be scaled to different budgets. * Brand Architecture and Nomenclature Planning
Naming a single brand is hard enough — I tackle the challenge of strategic naming in complex systems and architectures. * Category + Terminology Development For when you want to be a leader in your category by creating it yourself. I help brands develop core metaphors and conceptual structures to guide their language and terminology in pursuit of creating a “new kind of thing in the world”.
* Titles and Short Copy For Pitches
You've gotta nail a big pitch and need titles and short phrases that will stick in your prospects mind for days after? I've got you.
Research + Validation
* Linguistic Audit
Rigorous typological assessments of names and verbal branding in relevant market categories so you actually know how to assess your own distinctiveness.
* Name Validation
For when you’re not sure if your name says what you want it to — includes linguistic, intercultural, and consumer research.
* Taxonomy and Ontology Assessment
For when you’ve got a lot of brands/products/features and you’ve lost the plot on how they are related.
Other Verbal Branding
* Tagline and Short-Copy
For when you need a lot of insight and critical judgement packed into a few words.
* Brand Voice Audit and Voice Development
For when you want to understand why you come across the way you do, and when you want to change it.
* Worldbuilding
For projects requiring systems of character and construct names, languages for special purposes (LSPs), constructed languages, and other specialty language design work.
