Innovative product or service categories, technical breakthroughs, and cultural systems need more than just a brand name—they need a conceptual ecosystem. Elliott Verbal helps organizations craft a linguistic landscape that favors market adoption and builds the scaffolding for a real, enduring brand meaning.
NAMING • DESCRIPTORS • TERMINOLOGY & TAXONOMY • COMPREHENSIVE LANGUAGE AUDITS
This year, Elliott Verbal teamed up with friend and collaborator Rob Meyerson of Heirloom--who literally wrote the book on Brand Naming--to bring you a comprehensive look at the state of brand names in 2026. Drawing on news headlines, academic research, and our own analyses of name and brand databases, the report is a survey of the brand naming sandbox in which major global enterprises, innovative startups, and everyone in between is playing in. Click below to download.
