- A PhD in Linguistics and 15 years of experience researching the deep structures of human language.
- Helped branding agencies develop names and naming systems for Fortune 500, international, and enterprise clients.
- Designed scores of qualitative research studies in marketing and management development.
- Lead award-winning international research teams.
- Built a social media following for insights into the language of branding.
- Named several startups, initiatives, and product brands.
And my last name is Elliott... that's the site name.
My work is driven by a passion for the art and science of meaning-making.
As part of that passion, I help brands meet their strategic goals by directing my expertise in the deep structures of language towards their most valuable verbal assets: names, terminology, and the conceptual relationships that create strong brands.