A picture of a 30-something white male, almost disturbingly attractive, with a moustache and a bic-pen drawing of a line of peccaries in the Chaco brush by an Indigenous Nivacle artist of Paraguay.
John Elliott, PhD is a naming strategist and linguist living in Honolulu, Hawai'i. After completing award-winning language research in lowland South America and post-doctoral work with the Max Planck Institute for Evolutionary Anthropology, John started his naming strategy practice Elliott Verbal in 2024.
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Elliott Verbal partners with some of the world's leading naming agencies to provide naming systems strategy, creative development, and decision-making facilitation to enterprise-scale clients at some of the world's biggest brands.
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We also work directly with clients who need help solving unique challenges in verbal branding related to naming and describing innovative solutions, organizing and classifying complicated portfolios, and understanding the conceptual basis for new market categories.
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Depending on project scope and needs, working with Elliott Verbal may mean working with just John, with additional legal and linguistic support partners, or with additional collaborators bringing expertise in naming, portfolio strategy, research, or divination.
Copyright John Elliott, PhD, 2025