A picture of a 30-something white male, almost disturbingly attractive, with a moustache and a bic-pen drawing of a line of peccaries in the Chaco brush by an Indigenous Nivacle artist of Paraguay.
Hi. I'm John.
I have...
- A PhD in Linguistics and 15 years of experience researching the deep structures of human language.

- Helped branding agencies develop names and naming systems for Fortune 500, international, and enterprise clients.

- Designed scores of qualitative research studies in marketing and management development.

- Lead award-winning international research teams.

- Built a social media following for insights into the language of branding.

- Named several startups, initiatives, and product brands.
And my last name is Elliott... that's the site name.
My work is driven by a passion for the art and science of meaning-making.

As part of that passion, I help brands meet their strategic goals by directing my expertise in the deep structures of language towards their most valuable verbal assets: names, terminology, and the conceptual relationships that create strong brands.