I MAKE NAMES MAKE SENSE.

From international agencies to local businesses, I help brands understand their linguistic landscape and make well-informed choices to align their critical verbal assets with business and brand strategy.

WORK WITH ME

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See what I'm up to.

Caitlin Barret, expert namer with Wild Geese Studio, recently asked me to be on their excellent podcast Big Names in Naming.

The episode just dropped here, so take a listen to hear me talk a bit about:

- My transition from linguistics in an academic setting to applying them to naming work

- The ~vibes~ of names and how linguistics can tell us why we like what we like

- Some linguistic basics we can all apply to our own naming work

Enjoy!
-- John